CPC H04L 51/046 (2013.01) [G06Q 10/0639 (2013.01); H04L 51/216 (2022.05); H04L 51/224 (2022.05); H04L 51/52 (2022.05); H04L 67/535 (2022.05); H04W 4/21 (2018.02); G06Q 50/01 (2013.01)] | 20 Claims |
1. A computer-implemented method comprising:
determining, by one or more servers, that a messaging thread is a highly active messaging thread based on a threshold activity requirement for highly active messaging threads;
generating, by the one or more servers, an activity score for a pair of users representing a likelihood that a first user of the pair of users and a second user of the pair of users will engage in the highly active messaging thread;
determining, based on the activity score, a messaging feature to promote for the first user to communicate with the second user utilizing the messaging feature within the highly active messaging thread; and
providing, based on determining the messaging feature, a selectable messaging feature element corresponding to the messaging feature for display via a client device of the first user.
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