CPC G06Q 30/0248 (2013.01) | 17 Claims |
1. A method for detecting suspicious activity from a plurality of websites, the method comprising:
receiving, using a server that includes a hardware processor, advertisement impression information associated with a plurality of pages;
determining, by the server, from the received advertisement impression information, a never-in-view statistic for each of the plurality of pages, wherein the never-in-view statistic indicates a likelihood of whether an advertisement displayed on a webpage was never within a viewable area in a browser window rendered by a browser application;
determining, by the server, a viewability score for the advertisement impression based on the never-in-view statistic;
identifying, by the server, the advertisement impression as likely to be suspicious based on the determined viewability score; and
transmitting, by the server, information relating to the advertisement identified as likely to be suspicious from being purchased for advertisement placement.
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