US 11,756,072 B2
Tracking online conversions attributable to offline events
Armen Avedissian, Sherman Oaks, CA (US); and Nathan Janos, Santa Monica, CA (US)
Assigned to Yahoo Ad Tech LLC, New York, NY (US)
Filed by Yahoo Ad Tech LLC, New York, NY (US)
Filed on Oct. 20, 2021, as Appl. No. 17/451,490.
Application 17/451,490 is a continuation of application No. 16/586,004, filed on Sep. 27, 2019, granted, now 11,176,572.
Application 16/586,004 is a continuation of application No. 14/060,235, filed on Oct. 22, 2013, granted, now 10,467,653, issued on Nov. 5, 2019.
Claims priority of provisional application 61/783,751, filed on Mar. 14, 2013.
Prior Publication US 2022/0036401 A1, Feb. 3, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); H04N 21/414 (2011.01); G06T 1/00 (2006.01); G06Q 30/0251 (2023.01); H04L 67/00 (2022.01)
CPC G06Q 30/0246 (2013.01) [G06Q 30/02 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0277 (2013.01); G06T 1/0021 (2013.01); G06T 1/0064 (2013.01); H04L 67/00 (2013.01); H04N 21/41415 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method of attributing leads to offline events, the method comprising:
determining, using at least one processor, a baseline quantity of leads received via a channel during a baseline time period, the channel comprising a method for accessing a network location;
measuring, using the at least one processor, a quantity of leads received via the channel during a predetermined time period;
determining, using the at least one processor, a channel lift quantity of leads by subtracting the determined baseline quantity of leads from the measured quantity of leads;
determining, using the at least one processor, a quantity of leads received via the channel to associate with at least one content element for the channel, based on the determined channel lift quantity of leads;
selecting, using the at least one processor, individual leads, of the measured quantity of leads, based on the determined quantity of leads;
associating, using the at least one processor, each of the selected individual leads with one of a plurality of offline events; and
repeating, using the at least one processor, the steps of selecting individual leads and associating each of the selected individual leads with one of the plurality of offline events, until a quantity of individual leads that have been associated with one of the plurality of offline events equals the channel lift quantity of leads.