CPC G06Q 30/0246 (2013.01) [G06Q 30/02 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0277 (2013.01); G06T 1/0021 (2013.01); G06T 1/0064 (2013.01); H04L 67/00 (2013.01); H04N 21/41415 (2013.01)] | 20 Claims |
1. A computer-implemented method of attributing leads to offline events, the method comprising:
determining, using at least one processor, a baseline quantity of leads received via a channel during a baseline time period, the channel comprising a method for accessing a network location;
measuring, using the at least one processor, a quantity of leads received via the channel during a predetermined time period;
determining, using the at least one processor, a channel lift quantity of leads by subtracting the determined baseline quantity of leads from the measured quantity of leads;
determining, using the at least one processor, a quantity of leads received via the channel to associate with at least one content element for the channel, based on the determined channel lift quantity of leads;
selecting, using the at least one processor, individual leads, of the measured quantity of leads, based on the determined quantity of leads;
associating, using the at least one processor, each of the selected individual leads with one of a plurality of offline events; and
repeating, using the at least one processor, the steps of selecting individual leads and associating each of the selected individual leads with one of the plurality of offline events, until a quantity of individual leads that have been associated with one of the plurality of offline events equals the channel lift quantity of leads.
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