US 11,756,071 B2
Managing impressions of an advertisement campaign
Joshua Brenner, New York, NY (US); and Christopher Ambrozic, Chapel Hill, NC (US)
Assigned to Rovi Guides, Inc., San Jose, CA (US)
Appl. No. 17/253,044
Filed by Rovi Guides, Inc., San Jose, CA (US)
PCT Filed Dec. 11, 2018, PCT No. PCT/US2018/064950
§ 371(c)(1), (2) Date Dec. 16, 2020,
PCT Pub. No. WO2020/050868, PCT Pub. Date Mar. 12, 2020.
Claims priority of provisional application 62/728,040, filed on Sep. 6, 2018.
Prior Publication US 2021/0264465 A1, Aug. 26, 2021
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0241 (2023.01)
CPC G06Q 30/0243 (2013.01) [G06Q 30/0244 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0249 (2013.01)] 21 Claims
OG exemplary drawing
 
1. A method for managing impressions, comprising:
determining, using processing circuitry, that a content provider launched at least two advertisement campaigns, each campaign associated with a respective subject being advertised and each campaign allocated a respective number of budgeted impressions;
calculating for each advertisement campaign of the at least two advertisement campaigns, using the processing circuitry, a respective rate of impression generation;
comparing, using processing circuitry, the respective rate of impression generation for each of the at least two advertisement campaigns;
determining, using the processing circuitry, a high-performing campaign of the at least two advertisement campaigns based on the respective rate of impression generation being highest and at least one low-performing campaign of the at least two advertisement campaigns with the respective rate of impression generation being lower than the rate of impression generation of the high-performing campaign;
determining, using the processing circuitry, a redistribution of allocations of the number of budgeted impressions from the at least one low-performing campaign to the high-performing campaign based on each of the respective rates of impression generation of the at least two advertisement campaigns; and
causing to be implemented, using the processing circuitry, the redistribution amongst the at least two advertisement campaigns.