CPC G06Q 30/0243 (2013.01) [G06Q 30/0244 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0249 (2013.01)] | 21 Claims |
1. A method for managing impressions, comprising:
determining, using processing circuitry, that a content provider launched at least two advertisement campaigns, each campaign associated with a respective subject being advertised and each campaign allocated a respective number of budgeted impressions;
calculating for each advertisement campaign of the at least two advertisement campaigns, using the processing circuitry, a respective rate of impression generation;
comparing, using processing circuitry, the respective rate of impression generation for each of the at least two advertisement campaigns;
determining, using the processing circuitry, a high-performing campaign of the at least two advertisement campaigns based on the respective rate of impression generation being highest and at least one low-performing campaign of the at least two advertisement campaigns with the respective rate of impression generation being lower than the rate of impression generation of the high-performing campaign;
determining, using the processing circuitry, a redistribution of allocations of the number of budgeted impressions from the at least one low-performing campaign to the high-performing campaign based on each of the respective rates of impression generation of the at least two advertisement campaigns; and
causing to be implemented, using the processing circuitry, the redistribution amongst the at least two advertisement campaigns.
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