US 11,755,594 B1
Determination of user intention-based representations of internet resource identification items and selection of content items
Chander Jayaraman Iyer, Santa Clara, CA (US); Ivan Stojkovic, San Jose, CA (US); Eric Ye, Sunnyvale, CA (US); Lakshmi Narayan Bhamidipati, Sunnyvale, CA (US); Srinath Ravindran, Santa Clara, CA (US); and Shubham Agrawal, Sunnyvale, CA (US)
Assigned to Yahoo Ad Tech LLC, New York, NY (US)
Filed by Yahoo Ad Tech LLC, Wilmington, DE (US)
Filed on Apr. 13, 2022, as Appl. No. 17/719,408.
Int. Cl. G06F 16/2457 (2019.01); G06F 16/248 (2019.01); G06F 40/205 (2020.01); G06F 40/30 (2020.01)
CPC G06F 16/24575 (2019.01) [G06F 16/248 (2019.01); G06F 40/205 (2020.01); G06F 40/30 (2020.01)] 20 Claims
OG exemplary drawing
 
1. A method, comprising:
identifying a first internet resource identification item associated with one or more first internet resources;
analyzing user activity information associated with a plurality of events to determine a plurality of search queries associated with the first internet resource identification item, wherein each search query of the plurality of search queries is associated with an event, of the plurality of events, in which an internet resource of the one or more first internet resources is accessed via a selection of a search result from among search results generated based upon the search query;
determining a plurality of term representations based upon the plurality of search queries, wherein the plurality of term representations comprises:
one or more first term representations of one or more first terms of a first search query of the plurality of search queries; and
one or more second term representations of one or more second terms of a second search query of the plurality of search queries;
generating, based upon the plurality of term representations, a first user intention-based representation associated with the first internet resource identification item;
generating a plurality of user intention-based representations associated with a plurality of internet resource identification items;
grouping a second plurality of internet resource identification items, comprising the first internet resource identification item and the plurality of internet resource identification items, into a plurality of groups based upon the first user intention-based representation and the plurality of user intention-based representations;
determining first information associated with a second internet resource identification item, wherein the first internet resource identification item and the second internet resource identification item belong to a same group of the plurality of groups;
generating a first profile associated with the first internet resource identification item, wherein the first information is included in the first profile based upon the first internet resource identification item and the second internet resource identification item belonging to the same group;
identifying an event, associated with a first client device, in which an internet resource of the one or more first internet resources associated with the first internet resource identification item is accessed; and
selecting a first content item for presentation via the first client device based upon first targeting information associated with the first content item and the first information, of the first profile, associated with the first internet resource identification item.