CPC H04N 21/812 (2013.01) [H04N 21/4316 (2013.01); H04N 21/458 (2013.01)] | 20 Claims |
1. A computer implemented method for creating dynamic banners, the method comprising:
generating, by a streaming media device platform, an ad request;
receiving, from an ad system, a target banner template, wherein the target banner template is selected by the ad system based on a Key Productivity Indicator (KPI);
generating a call to a content recommendation system for matching content for the target banner template, wherein the matching content is selected by the content recommendation system based on a user profile;
stitching, based on receiving the matching content and the target banner template, the matching content into the target banner template to form a composite banner; and
rendering the composite banner on a media device display.
|