US 11,750,896 B1
Rendering a dynamic endemic banner on streaming platforms using content recommendation systems
Rohit Mahto, San Jose, CA (US); Kelly Lee, Fullerton, CA (US); Madhulika Taneja, San Jose, CA (US); and Mehul Sanghavi, San Jose, CA (US)
Assigned to ROKU, INC., San Jose, CA (US)
Filed by ROKU, INC., San Jose, CA (US)
Filed on May 11, 2022, as Appl. No. 17/741,855.
Claims priority of provisional application 63/326,555, filed on Apr. 1, 2022.
Int. Cl. H04N 21/81 (2011.01); H04N 21/458 (2011.01); H04N 21/431 (2011.01)
CPC H04N 21/812 (2013.01) [H04N 21/4316 (2013.01); H04N 21/458 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer implemented method for creating dynamic banners, the method comprising:
generating, by a streaming media device platform, an ad request;
receiving, from an ad system, a target banner template, wherein the target banner template is selected by the ad system based on a Key Productivity Indicator (KPI);
generating a call to a content recommendation system for matching content for the target banner template, wherein the matching content is selected by the content recommendation system based on a user profile;
stitching, based on receiving the matching content and the target banner template, the matching content into the target banner template to form a composite banner; and
rendering the composite banner on a media device display.