CPC H04W 4/021 (2013.01) [G06Q 30/02 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/0269 (2013.01); H04W 4/18 (2013.01); H04W 8/18 (2013.01)] | 20 Claims |
1. A system for delivering targeted content to a wireless handset, comprising:
a plurality of beacons communicatively coupled to a network, wherein each of the plurality of beacons emits a signal including a beacon identifier specific to each beacon;
the wireless handset communicatively coupled to the network, the wireless handset receives the signal from one or more of the plurality of beacons, the wireless handset further transmits a location message to a location determination module, wherein the location message includes a beacon identifier and a signal strength for each beacon signal received by the wireless handset;
a user profile associated with the wireless handset, the user profile comprising at least one user attribute;
an indoor geofence delineating a geographic area;
a content administration interface that:
stores an association between the content item and the user attribute; and
stores an association between the indoor geofence and the content item;
a content delivery module that periodically
transmits at least one retrieved content item associated with the user attribute and the indoor location on the wireless handset;
the location determination module determines, from the location message, when the wireless handset is located at the indoor geofence; and
a handset content interface configured to display the at least one transmitted content item on the wireless handset when the wireless handset is located within the indoor geofence.
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