	US 11,727,448 B2
	Systems, methods and programmed products for electronic bidding on and electronic tracking, delivery and performance of digital advertisements on non-personal digital devices
Yehuda Ari Buchalter, Forest Hills, NY (US); Jason Shao, Edison, NJ (US); and William T. Maslyn, Poughkeepsie, NY (US)
Assigned to Place Exchange, Inc., New York, NY (US)
Filed by Place Exchange, Inc., New York, NY (US)
Filed on Dec. 7, 2021, as Appl. No. 17/544,015.
Application 17/544,015 is a continuation of application No. 16/943,738, filed on Jul. 30, 2020, granted, now 11,222,367.
Application 16/943,738 is a continuation of application No. 16/820,091, filed on Mar. 16, 2020, granted, now 10,776,832, issued on Sep. 15, 2020.
Application 16/820,091 is a continuation of application No. 16/670,392, filed on Oct. 31, 2019, granted, now 10,636,061, issued on Apr. 28, 2020.
Application 16/670,392 is a continuation of application No. 16/353,550, filed on Mar. 14, 2019, granted, now 10,504,158, issued on Dec. 10, 2019.
Claims priority of provisional application 62/644,079, filed on Mar. 16, 2018.
Prior Publication US 2022/0092646 A1, Mar. 24, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0273 (2023.01); G06Q 30/0241 (2023.01)

CPC G06Q 30/0275 (2013.01) [G06Q 30/0277 (2013.01)]

16 Claims

1. A digital advertisement buying computer system comprising:

one or more processors; and

non-transitory computer-readable memory operatively connected to the one or more processors and having stored thereon machine-readable instructions that, when executed by the one or more processors, cause the one or more processors to perform a method comprising:

(A) receiving, at the digital advertisement buying computer system, Y bid requests, where:

(i) each of the Y bid requests comprises an impression estimate X that is based on at least a projected number of advertising impressions related to a digital advertisement displayed by a non-personal digital device during a first period of time; and

(ii) Y is equal to a number of different messages required to express advertising formats supported by both the non-personal digital device and the digital ad buying computer system;

(B) generating, by the digital advertisement buying computer system, Y bid responses to the Y bid requests, wherein the Y bid responses include Z bids, where Z is equal to one or more, each of the Z bids comprising:

(i) pricing information associated with a price that the digital ad buying computer system is willing to pay per impression;

(ii) digital advertisement creative information, wherein the digital advertisement creative information includes at least one of a digital advertisement creative or an identifier associated with a previously registered digital advertisement creative, where the digital advertisement creative is to be displayed in the case where the bid response is a winning bid response;

(iii) metadata associated with the digital advertisement creative information; and

(iv) digital ad buying impression data configured for registering up to X impressions in the digital ad buying computer system;

(D) receiving, by the digital advertisement buying computer system, a notification that one of the Y bid responses has been selected as a winning bid response that includes a winning bid, wherein:

(i) the notification comprises X won impression notifications with appended unique placeholder advertising identifiers; and

(ii) the X won impression notifications are based on at least X sets of digital ad buying impression data configured to generate one or more won impression notifications after receipt of an initial win notification;

(E) sending or making available, by the digital advertisement buying computer system, to the programmatic computer system, the digital advertising creative associated with the winning bid;

(F) receiving, by the digital advertisement buying computer system or an integrated measurement platform associated with the digital ad buying system, one or more impressions, wherein:

(i) the one or more impressions are translated from plays of the digital advertising creative associated with the winning bid on the non-personal digital device;

(ii) the one or more impressions correspond to one or more observed personal electronic devices that were within a predetermined viewable geometry around the non-personal digital device during the first time period;

(iii) the observation data comprises data associated with one or more observed personal electronic devices, the observation data comprising:

1) one or more actual device-specific advertising identifiers comprised of at least one of: mobile advertising IDs, browser cookies, account user names, e-mail addresses or hashed e-mail tokens;

2) location data; and

3) an observation timestamp indicating a time an observation occurred; and

(iv) the one or more placeholder advertising identifiers are substituted with the one or more actual device-specific advertising identifiers associated with the one or more impressions; and

(G) associating, by the digital ad buying computer system, the one or more impressions, by virtue of the one or more actual device-specific advertising identifiers and at least one of an associated advertisement auction identifier, an associated digital advertising campaign identifier, or an associated digital advertising creative identifier, with other events performed on the one or more personal electronic devices and recorded by the digital ad buying computer system or an integrated measurement platform associated with the digital ad buying computer system, so as to enable an attribution process for impressions delivered on non-personal digital devices.