US 11,727,423 B2
Methods and apparatus to collect impressions associated with over-the-top media devices
Steven J. Splaine, Tampa, FL (US); Robert F. Pierce, Oldsmar, FL (US); Adrian Swift, Brooklyn, NY (US); and Ankur Tandon, Riverview, FL (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Mar. 1, 2021, as Appl. No. 17/188,878.
Application 17/188,878 is a continuation of application No. 16/525,970, filed on Jul. 30, 2019, granted, now 10,937,043.
Application 16/525,970 is a continuation of application No. 14/823,621, filed on Aug. 11, 2015, granted, now 10,410,230, issued on Sep. 10, 2019.
Claims priority of provisional application 62/192,915, filed on Jul. 15, 2015.
Claims priority of provisional application 62/115,436, filed on Feb. 12, 2015.
Claims priority of provisional application 62/109,585, filed on Jan. 29, 2015.
Prior Publication US 2021/0182888 A1, Jun. 17, 2021
Int. Cl. H04L 67/50 (2022.01); H04L 67/02 (2022.01); G06Q 30/0204 (2023.01); G06Q 30/0201 (2023.01)
CPC G06Q 30/0204 (2013.01) [G06Q 30/0201 (2013.01); H04L 67/02 (2013.01); H04L 67/535 (2022.05)] 18 Claims
OG exemplary drawing
 
1. A system comprising:
memory;
programmable circuitry; and
instructions to cause the programmable circuitry to:
access a first request, the first request received at a first server from a user-controlled client device after the user-controlled client device causes registration of an over-the-top device at a registration website, the first request including an over-the-top device identifier that identifies the over-the-top device, the over-the-top device different from the user-controlled client device;
cause transmission of a mapping identifier, associated with the over-the-top device identifier, to a second server of a database proprietor to associate the mapping identifier to demographics provided by the database proprietor, the mapping identifier being different from the over-the-top device identifier, the mapping identifier to obfuscate the over-the-top device identifier from the second server of the database proprietor;
receive the mapping identifier and the demographics from the database proprietor, the demographics corresponding to a user of the user-controlled client device;
store the demographics in association with the over-the-top device identifier based on the mapping identifier;
access a second request, the second request from the over-the-top device, the second request including the over-the-top device identifier and a media identifier;
associate the media identifier with the demographics based on the association of the over-the-top device identifier with the demographics; and
log an impression associated with the media identifier and the demographics.