US 11,727,197 B2
System and method for serving interactive advertising content with responsive animations
Terry McClendon, New York, NY (US); and David Sebag, New York, NY (US)
Assigned to Yieldmo, Inc., Nashua, NH (US)
Filed by Yieldmo, Inc., New York, NY (US)
Filed on Dec. 23, 2021, as Appl. No. 17/561,688.
Application 17/561,688 is a continuation of application No. 17/349,706, filed on Jun. 16, 2021, granted, now 11,244,103.
Application 17/349,706 is a continuation in part of application No. 17/039,961, filed on Sep. 30, 2020, granted, now 11,604,918.
Application 17/039,961 is a continuation of application No. 15/937,062, filed on Mar. 27, 2018, granted, now 10,832,729, issued on Nov. 10, 2020.
Application 15/937,062 is a continuation of application No. 15/816,833, filed on Nov. 17, 2017, granted, now 9,966,109, issued on May 8, 2018.
Application 15/816,833 is a continuation of application No. 15/217,879, filed on Jul. 22, 2016, granted, now 9,852,759, issued on Dec. 26, 2017.
Application 15/217,879 is a continuation in part of application No. PCT/US2015/064460, filed on Dec. 8, 2015.
Claims priority of provisional application 63/040,694, filed on Jun. 18, 2020.
Claims priority of provisional application 62/197,929, filed on Jul. 28, 2015.
Claims priority of provisional application 62/068,646, filed on Oct. 25, 2014.
Prior Publication US 2022/0114330 A1, Apr. 14, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 3/0481 (2022.01); G06F 40/143 (2020.01); H04N 21/431 (2011.01); H04N 21/472 (2011.01); H04N 21/81 (2011.01); H04N 21/482 (2011.01); G06F 3/0488 (2022.01); G06F 3/04812 (2022.01); G06F 3/0485 (2022.01); G06Q 30/02 (2023.01); G11B 27/031 (2006.01); G11B 27/036 (2006.01); G06F 40/106 (2020.01); G11B 27/00 (2006.01); G11B 27/10 (2006.01); G11B 27/11 (2006.01); G11B 27/30 (2006.01); H04N 21/433 (2011.01); H04N 21/442 (2011.01); H04L 67/02 (2022.01)
CPC G06F 40/143 (2020.01) [G06F 3/0485 (2013.01); G06F 3/0488 (2013.01); G06F 3/04812 (2013.01); G06F 40/106 (2020.01); G06Q 30/02 (2013.01); G11B 27/005 (2013.01); G11B 27/031 (2013.01); G11B 27/036 (2013.01); G11B 27/102 (2013.01); G11B 27/11 (2013.01); G11B 27/3081 (2013.01); H04N 21/431 (2013.01); H04N 21/4333 (2013.01); H04N 21/44204 (2013.01); H04N 21/47217 (2013.01); H04N 21/482 (2013.01); H04N 21/812 (2013.01); H04L 67/02 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising, at a visual element inserted within an electronic document rendered within a window of a computing device accessed by a user:
loading an interactive visual advertisement into the visual element, the interactive visual advertisement comprising:
a digital advertisement comprising advertising content distinct from the electronic document; and
a mask:
comprising a base layer defining a first opacity; and
comprising an aperture:
defining a second opacity less than the first opacity and an outline associated with the digital advertisement;
configured to reveal a proportion of the digital advertisement linked to a vertical position of the visual element within the window;
in response to an initial scroll event, entered by the user at the computing device, that moves the visual element to a first vertical position within the window:
rendering the digital advertisement within the visual element; and
rendering the mask over the digital advertisement, the aperture revealing a first proportion of the digital advertisement; and
in response to a first scroll-down event that moves the visual element toward a second vertical position above the first vertical position within the window, transforming the aperture at a rate corresponding to a scroll rate of the first scroll-down event to reveal an increasing proportion of the digital advertisement.