US 11,727,148 B2
Methods and apparatus to assign demographic information to panelists
Jonathan Sullivan, Hurricane, UT (US); Shelli Kashriel, New York, NY (US); Michelle Christian, Oldsmar, FL (US); and ChoongKoo Lee, San Jose, CA (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on May 5, 2022, as Appl. No. 17/737,687.
Application 17/737,687 is a continuation of application No. 16/895,892, filed on Jun. 8, 2020, granted, now 11,341,272.
Application 16/895,892 is a continuation of application No. 16/371,976, filed on Apr. 1, 2019, granted, now 10,691,831, issued on Jun. 23, 2020.
Application 16/371,976 is a continuation of application No. 15/864,893, filed on Jan. 8, 2018, granted, now 10,248,811, issued on Apr. 2, 2019.
Application 15/864,893 is a continuation of application No. 14/864,300, filed on Sep. 24, 2015, granted, now 9,870,486, issued on Jan. 16, 2018.
Claims priority of provisional application 62/167,820, filed on May 28, 2015.
Prior Publication US 2022/0269821 A1, Aug. 25, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 21/62 (2013.01); G06Q 30/0204 (2023.01); G06F 16/2457 (2019.01)
CPC G06F 21/6254 (2013.01) [G06F 16/2457 (2019.01); G06Q 30/0204 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A system comprising:
at least one memory;
instructions in the system; and
programmable circuitry to be programmed by the instructions to at least:
generate decoy database proprietor identifiers based on probability density functions;
after querying a database proprietor using panelist database proprietor identifiers and the decoy database proprietor identifiers:
access (a) demographic information corresponding to the panelist database proprietor identifiers and first ones of the the decoy database proprietor identifiers that are associated with subscribers to the database proprietor, and (b) errors indicating that second ones of the decoy database proprietor identifiers are not associated with the subscribers to the database proprietor; and
regenerate the probability density functions based on the panelist database proprietor identifiers and the first ones of the decoy database proprietor identifiers that are associated with the subscribers to the database proprietor; and
assign the panelist database proprietor identifiers to panelists based on the demographic information obtained from the database proprietor.