CPC H04W 4/12 (2013.01) [G16H 20/30 (2018.01); G16H 20/60 (2018.01); G16H 40/67 (2018.01)] | 26 Claims |
1. A computer-implemented method, comprising:
generating, by a computer system, a plurality of messages for a first user that contain information related to a health-related campaign program, the plurality of messages being customized for the first user and pertaining to a specific health goal of the first user, wherein said generating the plurality of messages includes:
generating, by the computer system, a user interface to enable a second user to provide user inputs that define a plurality of interaction components including the plurality of messages, each interaction component of the plurality of interaction components including a user-specified link that connects the interaction component logically to at least one other interaction component of the plurality of interaction components in a decision tree, wherein the decision tree defines a sequence of messages, of the plurality of messages, to be sent electronically to the first user; and
generating the plurality of interaction components in response to the user inputs, the plurality of interaction components being configured for use by at least one of the computer system or another computer system to generate and transmit the plurality of messages electronically to the second user.
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