US 11,722,444 B2
Generating interactive messages with entity assets
Jean Luo, Seattle, WA (US); Carolina Arguelles, Los Angeles, CA (US); Trevor Stephenson, Camarillo, CA (US); and Grygoriy Kozhemiak, Odesa (UA)
Assigned to Snap Inc., Santa Monica, CA (US)
Filed by Snap Inc., Santa Monica, CA (US)
Filed on May 11, 2022, as Appl. No. 17/662,971.
Application 17/662,971 is a continuation of application No. 17/303,632, filed on Jun. 3, 2021, granted, now 11,356,397.
Application 17/303,632 is a continuation of application No. 16/428,224, filed on May 31, 2019, granted, now 11,063,889.
Claims priority of provisional application 62/682,480, filed on Jun. 8, 2018.
Prior Publication US 2022/0272063 A1, Aug. 25, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. H04L 51/10 (2022.01); H04L 51/046 (2022.01); H04L 51/216 (2022.01); H04L 51/234 (2022.01)
CPC H04L 51/10 (2013.01) [H04L 51/046 (2013.01); H04L 51/216 (2022.05); H04L 51/234 (2022.05)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
updating a virtual mechanical object of an interactive message with one or more asset associated with branding for an entity;
sending, by a server computer, the interactive message to a plurality of computing devices causing display of the interactive message on each computing device of a respective user and display of a video of the respective user, via a camera of each computing device, as part of the interactive message to allow the respective user to interact with the virtual mechanical object via the video;
and receiving, by a server computer from at least a subset of the plurality of computing devices, usage data associated with a number of times each user interacted with the virtual mechanical object via the video.