US 11,714,854 B2
Methods and systems for generating communications associated with optimization codes
Victor Amin, Denver, CO (US); Devin Pullman, Boulder, CO (US); Julius Rentergent, New York City, NY (US); Alexandre K. W. Navarro, London (GB); Mark Davenport, New York, NY (US); Jair Cazarin, London (GB); Simon Houghton, London (GB); James Innocent, Seattle, WA (US); and Christopher Thorne, Boulder, CO (US)
Assigned to THE TRADE DESK, INC., Ventura, CA (US)
Filed by THE TRADE DESK, INC., Ventura, CA (US)
Filed on Nov. 21, 2022, as Appl. No. 17/991,550.
Application 17/991,550 is a continuation of application No. 17/526,968, filed on Nov. 15, 2021, granted, now 11,507,621.
Prior Publication US 2023/0153354 A1, May 18, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 16/901 (2019.01); G06F 16/9038 (2019.01); G06F 8/41 (2018.01); G06F 16/9035 (2019.01)
CPC G06F 16/901 (2019.01) [G06F 8/454 (2013.01); G06F 16/9035 (2019.01); G06F 16/9038 (2019.01)] 20 Claims
OG exemplary drawing
 
1. A method for determining, based on an optimization code, a parameter for a communication and generating, based on the parameter, the communication, the method comprising:
receiving, at one or more servers and from a first computing device, first data associated with a first computing device user, the first data comprising at least one first trait associated with the first computing device user, and wherein the at least one first trait or the first computing device user is associated with second data;
generating, at the one or more servers, confirmation codes comprising at least two of:
a verification code, wherein the verification code is:
generated based on third data associated with at least one second trait associated with the first computing device user, and
indicates a comparison of the first data comprising the at least one first trait associated with the first computing device user relative to the third data associated with the at least one second trait associated with the first computing device user;
a consistency code, wherein the consistency code is:
generated based on fourth data, and
indicates a comparison of the first data comprising the at least one first trait associated with the first computing device user relative to the fourth data; and
an activity code, wherein the activity code is:
generated based on fifth data, and
indicates a comparison of the first data comprising the at least one first trait associated with the first computing device user relative to the fifth data;
storing the confirmation codes at a database associated with the one or more servers;
retrieving, at the one or more servers and from the database associated with the one or more servers, at least one confirmation code;
generating, at the one or more servers, at least one raw index, wherein the at least one raw index is generated based on the at least one confirmation code;
generating, at the one or more servers, at least one comparative index, wherein the at least one comparative index is generated based on the at least one raw index;
generating, at the one or more servers, locus data based on the at least one comparative index;
generating, at the one or more servers, and based on the locus data, the optimization code;
determining, at the one or more servers, based on the optimization code, the parameter for the communication; and
generating, at the one or more servers, based on the parameter, the communication.