US 11,710,141 B2
System and method of determining a website demographic profile
Timothy C. Vanderhook, Newport Beach, CA (US); Christopher J. Vanderhook, Yorba Linda, CA (US); Adityavijay B. Rathore, Ahmedabad (IN); Manish H. Patil, Ahmedabad (IN); Nagendra M. N. Sastry, Ahmedabad (IN); Raviratan Arora, Jersey City, NJ (US); and Shanubhog G. Sangameswara, Cupertino, CA (US)
Assigned to VIANT TECHNOLOGY LLC, Irvine, CA (US)
Filed by VIANT TECHNOLOGY LLC, Irvine, CA (US)
Filed on Mar. 29, 2022, as Appl. No. 17/707,786.
Application 14/298,782 is a division of application No. 13/633,759, filed on Oct. 2, 2012, abandoned.
Application 17/707,786 is a continuation of application No. 16/928,925, filed on Jul. 14, 2020, granted, now 11,288,689.
Application 16/928,925 is a continuation of application No. 15/452,432, filed on Mar. 7, 2017, granted, now 10,713,671, issued on Jul. 14, 2020.
Application 15/452,432 is a continuation of application No. 14/298,782, filed on Jun. 6, 2014, granted, now 9,619,815, issued on Apr. 11, 2017.
Application 13/633,759 is a continuation of application No. 12/709,401, filed on Feb. 19, 2010, granted, now 8,281,005, issued on Oct. 2, 2012.
Application 12/709,401 is a continuation of application No. 11/852,775, filed on Sep. 10, 2007, granted, now 7,698,422, issued on Apr. 13, 2010.
Prior Publication US 2022/0222694 A1, Jul. 14, 2022
Int. Cl. G06F 15/16 (2006.01); G06Q 30/0204 (2023.01); G06Q 30/02 (2023.01); H04L 69/329 (2022.01)
CPC G06Q 30/0204 (2013.01) [G06Q 30/02 (2013.01); H04L 69/329 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method of determining a demographic profile of a website comprising:
obtaining a plurality of user demographic profiles for a predetermined group of users;
generating a record of visits by the predetermined group of users to a website;
calculating the website profile for the website using the plurality of user demographic profiles and the record of visits, wherein the website profile comprises demographic characteristics of the website; and
providing a data or service based on the calculated website profile.