US 11,709,908 B2
Economic optimization for product search relevancy
Eric Noel Billingsley, Campbell, CA (US); Raghav Gupta, Sunnyvale, CA (US); Randall Scott Shoup, San Francisco, CA (US); and Neelakantan Sundaresan, Mountain View, CA (US)
Assigned to PayPal, Inc., San Jose, CA (US)
Filed by PAYPAL, INC., San Jose, CA (US)
Filed on Aug. 30, 2021, as Appl. No. 17/461,707.
Application 17/461,707 is a continuation of application No. 16/590,337, filed on Oct. 1, 2019, granted, now 11,120,098.
Application 16/590,337 is a continuation of application No. 14/987,689, filed on Jan. 4, 2016, granted, now 10,430,724, issued on Oct. 1, 2019.
Application 14/987,689 is a continuation of application No. 11/821,928, filed on Jun. 26, 2007, abandoned.
Prior Publication US 2021/0390149 A1, Dec. 16, 2021
Int. Cl. G06F 16/958 (2019.01); G06N 20/00 (2019.01); G06Q 10/0637 (2023.01); G06Q 30/02 (2023.01); G06Q 40/06 (2012.01); G06F 16/957 (2019.01); G06N 5/022 (2023.01)
CPC G06F 16/958 (2019.01) [G06F 16/9577 (2019.01); G06N 5/022 (2013.01); G06N 20/00 (2019.01); G06Q 10/06375 (2013.01); G06Q 30/02 (2013.01); G06Q 40/06 (2013.01)] 19 Claims
OG exemplary drawing
 
1. A system, comprising:
a processor; and
a memory storing executable instructions that, when executed by the processor, cause the processor to perform operations comprising:
receiving a set of parsed content;
updating a decision tree based on the received set of parsed content to incorporate a new set of search queries corresponding to the set of parsed content;
generating an optimization analysis for each of a set of artificial intelligence (AI) algorithms contained within an AI library, each of the set of AI algorithms being used to optimize one of a first set of traffic optimizer modules;
modifying the updated decision tree by assigning each of the set of parsed content and a corresponding one of the first set of traffic optimizer modules as a node in the decision tree;
traversing the modified decision tree to select a second set of traffic optimizer modules; and
providing the second set of traffic optimizer modules for use to generate content for display as an optimized web page for a corresponding content request.