US 11,706,174 B1
Identifying responsiveness of an entitty to messages via an online system in a content item identifying the entity
Dheeraj Kumar Singh, Redwood City, CA (US)
Assigned to Meta Platforms, Inc., Menlo Park, CA (US)
Filed by Meta Platforms, Inc., Menlo Park, CA (US)
Filed on Jul. 22, 2020, as Appl. No. 16/936,331.
Int. Cl. H04L 51/42 (2022.01); H04L 51/216 (2022.01); H04L 51/234 (2022.01); H04L 51/18 (2022.01)
CPC H04L 51/18 (2013.01) [H04L 51/216 (2022.05); H04L 51/234 (2022.05); H04L 51/42 (2022.05)] 22 Claims
OG exemplary drawing
 
1. A method comprising:
receiving, at an online system, messages from sending users of the online system to a receiving user of the online system;
storing times for the messages;
receiving, at the online system, reply messages from the receiving user in response to messages from at least a set of the sending users;
storing times for the reply messages from the receiving user;
determining one or more response times to messages from one or more sending users for which the online system received a reply message based on stored times for the messages for which the online system received the reply message and stored times for corresponding reply messages;
determining a responsiveness metric for the receiving user from the determined response times;
receiving a content item from the receiving user at the online system, the content item including a link that, when selected, displays a messaging interface configured to receive one or more messages for the receiving user, wherein the content item further includes a bid amount specifying an amount of compensation the online system receives from the receiving user in response to the viewing user selecting the link included in the content item;
displaying the content item to a viewing user;
displaying a visual indication of the responsiveness metric for the receiving user in conjunction with the content item;
receiving a second content item from the receiving user at the online system;
responsive to determining that the responsiveness metric for the receiving user is equal to or exceeds a threshold value, displaying a visual indication in the second content item; and
responsive to determining that the responsiveness metric for the receiving user is less than the threshold value, withholding display of the visual indication in the second content item.