US 11,704,690 B2
Tracking advertisements using a single URL without redirection
Yi Liu, Shanghai (CN); Pramod Mamidipudi, Sunnyvale, CA (US); Xiang Li, Shanghai (CN); Lei Li, Shanghai (CN); and Bin Li, Shanghai (CN)
Assigned to eBay Inc., San Jose, CA (US)
Filed by eBay Inc., San Jose, CA (US)
Filed on Feb. 9, 2022, as Appl. No. 17/668,178.
Application 17/668,178 is a continuation of application No. 16/952,920, filed on Nov. 19, 2020, granted, now 11,282,107.
Prior Publication US 2022/0270131 A1, Aug. 25, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 16/955 (2019.01); G06Q 30/0242 (2023.01); G06Q 30/0241 (2023.01); G06F 16/958 (2019.01); G06F 16/953 (2019.01); G06F 16/957 (2019.01)
CPC G06Q 30/0246 (2013.01) [G06F 16/953 (2019.01); G06F 16/958 (2019.01); G06F 16/9566 (2019.01); G06F 16/9577 (2019.01); G06Q 30/0277 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
on a client-computing device, receiving an ad event related to an item; and
in response to the ad event:
dynamically determining a single URL to display the item and track a context of the ad event, the URL including a name of a domain server;
determining a first parameter related to the ad event and a second parameter related to tracking the ad event;
encoding the first parameter as a HTTP header;
encoding the second parameter as a query parameter appended to the URL;
calling the URL with the HTTP header, wherein the domain server named in the URL extracts the first parameter from the HTTP header and the second parameter from the query parameter in order to determine the context of the ad, and the domain server asynchronously requests tracking of the ad based on the context; and
receiving content for a landing page from the domain server at the URL, wherein the content includes information about the item.