US 11,693,540 B1
Technique to emphasize store branding in the multi-store app
Chaoqun Zou, Albany, CA (US); Gautam Chopra, Mountain View, CA (US); Chris Vitas, Atlanta, GA (US); Mansi Ashvin Desai, San Jose, CA (US); Sean Janis, Danville, CA (US); Edwin Vincent, Concord, CA (US); Tiangong You, Bay Point, CA (US); Ankit Devani, Fremont, CA (US); George Lu, Castro Valley, CA (US); Isaiah Simon, San Francisco, CA (US); Kavit Maral Mehta, San Jose, CA (US); Sean Dunning, Concord, CA (US); and Jay Kirit Raval, Marina Del Rey, CA (US)
Assigned to Amazon Technologies, Inc., Seattle, WA (US)
Filed by Amazon Technologies, Inc., Seattle, WA (US)
Filed on Mar. 26, 2021, as Appl. No. 17/214,317.
Int. Cl. G06F 3/0484 (2022.01); G06Q 30/0601 (2023.01)
CPC G06F 3/0484 (2013.01) [G06Q 30/0641 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method, comprising:
presenting, at a user device, a primary graphical user interface (GUI) corresponding to a primary storefront;
receiving, at the primary GUI, a request to enter a secondary storefront, the request including a uniform resource locator (URL) associated with the secondary storefront;
selecting a graphical interface specification from a plurality of graphical interface specifications, the graphical interface specification including interface configuration information associated with the secondary storefront, the graphical interface specification being selected based at least in part on the URL included in the request;
generating a specialty GUI for the secondary storefront, the specialty GUI comprising one or more graphical elements that are generated in accordance with the interface configuration information associated with the secondary storefront; and
presenting the specialty GUI over the primary GUI corresponding to the primary storefront;
in response to presenting the specialty GUI corresponding to the secondary storefront, transitioning the primary GUI corresponding to the primary storefront to a background state, the primary GUI corresponding to the primary storefront being hidden from display while in the background state;
generating updated primary state data based on activity within the secondary storefront;
receiving, while in the secondary storefront, an egress request to exit the secondary storefront and return to the primary storefront; and
responsive to receiving the egress request, transitioning the primary GUI from the background state, the primary GUI comprising a primary store graphical element presented based at least in part on the updated primary state data.