US 11,689,779 B2
Systems and methods for customizing delivery of advertisements
Parasuraman Ramakrishnan, Boston, MA (US); Michael A. Montalto, South Hamilton, MA (US); Pok-Ching Lee, Waltham, MA (US); and Wendy Cheang, Charlestown, MA (US)
Assigned to Rovi Guides, Inc., San Jose, CA (US)
Filed by Rovi Guides, Inc., San Jose, CA (US)
Filed on Aug. 24, 2021, as Appl. No. 17/409,852.
Application 17/409,852 is a continuation of application No. 16/933,018, filed on Jul. 20, 2020, granted, now 11,128,931.
Application 16/933,018 is a continuation of application No. 16/510,309, filed on Jul. 12, 2019, granted, now 10,750,249, issued on Aug. 18, 2020.
Application 16/510,309 is a continuation of application No. 16/180,650, filed on Nov. 5, 2018, granted, now 10,924,814, issued on Feb. 16, 2021.
Application 16/180,650 is a continuation of application No. 15/897,296, filed on Feb. 15, 2018, granted, now 10,154,319, issued on Dec. 11, 2018.
Prior Publication US 2021/0385553 A1, Dec. 9, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/81 (2011.01); H04N 21/258 (2011.01); H04N 21/278 (2011.01); H04N 21/231 (2011.01); H04N 21/482 (2011.01); G06Q 30/0241 (2023.01); H04N 21/4788 (2011.01); H04N 21/84 (2011.01); G06Q 50/00 (2012.01); H04N 21/234 (2011.01); G06F 16/43 (2019.01); G06F 16/438 (2019.01); H04N 21/458 (2011.01); H04N 21/442 (2011.01)
CPC H04N 21/812 (2013.01) [G06F 16/43 (2019.01); G06F 16/438 (2019.01); G06Q 30/0277 (2013.01); G06Q 50/01 (2013.01); H04N 21/23106 (2013.01); H04N 21/23424 (2013.01); H04N 21/25891 (2013.01); H04N 21/278 (2013.01); H04N 21/44226 (2020.08); H04N 21/458 (2013.01); H04N 21/4788 (2013.01); H04N 21/4821 (2013.01); H04N 21/84 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for customizing a display of a content item, the method comprising:
generating for display a first content item on a user device;
monitoring a viewer interaction with the first content item;
determining a type of viewer interaction with the first content item based on the monitoring, wherein the type of viewer interaction indicates a level of viewer interest in the first content item;
obtaining a popularity metric for the first content item from a database, wherein the popularity metric indicates a level of favorability of the first content item; and
in response to determining that the popularity metric for the first content item exceeds a threshold popularity:
selecting a second content item related to the first content item based at least in part on the type of viewer interaction; and
generating for display the second content item on the user device.