US 11,687,980 B2
Method of operating a server and a user terminal for providing advertisement information, and apparatus thereof
Seok Young Kim, Suwon-si (KR); and Jang Ho Chun, Seoul (KR)
Assigned to KAKAO CORP., Jeju-si (KR)
Filed by KAKAO CORP., Jeju-si (KR)
Filed on Sep. 6, 2017, as Appl. No. 15/696,470.
Claims priority of application No. 10-2016-0114554 (KR), filed on Sep. 6, 2016.
Prior Publication US 2018/0068354 A1, Mar. 8, 2018
Int. Cl. G06Q 30/02 (2023.01); G06Q 30/0241 (2023.01); G06F 16/9535 (2019.01); G06Q 30/0251 (2023.01); G06F 3/04842 (2022.01); G06Q 50/00 (2012.01)
CPC G06Q 30/0277 (2013.01) [G06F 16/9535 (2019.01); G06Q 30/0269 (2013.01); G06F 3/04842 (2013.01); G06Q 50/01 (2013.01)] 8 Claims
OG exemplary drawing
 
1. A method of operating an advertising system comprising a user terminal and a scrap server, the method comprising:
displaying, by the user terminal, a message on a first interface object, in a chatroom;
monitoring, by the user terminal, whether the message includes link information accessible to a webpage, wherein the link information includes a URL address of the webpage;
based on a monitoring result that the message includes the link information, extracting, by the user terminal, the URL address from the message;
creating, by the user terminal, a query that includes the URL address;
transmitting, by the user terminal, the query that includes the URL address to the scrap server and the message to a message server, separately;
in response to the query, accessing, by the scrap server, the webpage and acquiring, by the scrap server, scrap information of the webpage, wherein the scrap information includes both i) a representative image of the webpage and ii) a textual description of the webpage, but not an entire content of the webpage corresponding to the URL address;
acquiring, by the scrap server, advertising information based on the scrap information;
receiving, by the user terminal, a response signal that includes both i) the scrap information of the webpage and ii) the advertising information, from the scrap server; and
processing signals, by the user terminal, to display the scrap information on a second interface object distinguished from the first interface object and the advertising information on a third interface object distinguished from the first interface object and the second interface object, in the chatroom, while the user terminal does not have the entire content of the webpage,
wherein the user terminal is a smartphone,
wherein, while the user terminal displays the scrap information in the chatroom, the user terminal does not display the entire content of the webpage,
wherein the advertising information is associated with at least one of content of the webpage and a hostname of the webpage,
wherein the first interface object comprises a speech balloon for displaying the message,
the second interface object comprises a template for displaying the scrap information on an area adjacent to the speech balloon, and
the template includes a first sub-part for displaying the representative image and a second sub-part for displaying the textual description.