CPC H04L 67/303 (2013.01) [G06F 16/9014 (2019.01); G06F 16/958 (2019.01); G06F 16/9535 (2019.01); G06F 21/00 (2013.01); G06F 21/10 (2013.01); H04L 67/535 (2022.05)] | 20 Claims |
1. A method performed by one or more data processing apparatus, the method comprising:
receiving information representative of a content portion of a social networking feed for a user;
determining, based on the information representative of the content portion, whether the content portion has changed from a previous version of the content portion;
in response to determining that the content portion has not changed from the previous version of the content portion,
selecting a first digital component for presentation with the content portion based on a previous analysis of the previous version of the content portion, and
providing the first digital component to a client device of the user for presentation with the content portion; and
in response to determining that the content portion has changed from the previous version of the content portion,
selecting, from a set of unrestricted digital components, a second digital component for presentation with the content portion, and
providing the second digital component to the client device for presentation with the content portion.
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