US 11,676,195 B1
Digital reputation management
Jennifer Hunt Erickson, San Antonio, TX (US); Bharat Prasad, San Antonio, TX (US); and Snehal Desai, Richardson, TX (US)
Assigned to United Services Automobile Association (USAA), San Antonio, TX (US)
Filed by United Services Automobile Association (USAA), San Antonio, TX (US)
Filed on Feb. 23, 2021, as Appl. No. 17/183,025.
Application 17/183,025 is a division of application No. 16/268,184, filed on Feb. 5, 2019, granted, now 10,963,943.
Claims priority of provisional application 62/626,545, filed on Feb. 5, 2018.
Int. Cl. G06Q 30/06 (2023.01); G06Q 20/34 (2012.01); G06Q 30/02 (2023.01); G06F 3/04847 (2022.01); G06Q 30/0601 (2023.01); G06Q 99/00 (2006.01); G06Q 30/0251 (2023.01); G06F 3/0482 (2013.01); H04B 1/3827 (2015.01)
CPC G06Q 30/0631 (2013.01) [G06F 3/04847 (2013.01); G06Q 30/0253 (2013.01); G06Q 99/00 (2013.01); G06F 3/0482 (2013.01); G06Q 20/34 (2013.01); G06Q 30/0251 (2013.01); H04B 1/3827 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method of managing a digital reputation of a user by suggesting alternative purchases, the method comprising:
collecting, via a portable electronic device, information identifying a first item for purchase, wherein the information identifying the first item is collected by at least one of: scanning a bar code on the first item, obtaining a photo of the first item, or collecting contents of a shopping cart including the first item;
providing, to a remote server, the information identifying the first item for purchase, wherein the remote server determines a first digital reputation score indicative of a first effect of the first item on a digital reputation of the user;
receiving the first digital reputation score indicative of the first effect of the first item on the digital reputation of the user;
identifying, via the portable electronic device, information on an alternative item for purchase;
sending, to the remote server, the information on the alternative item, wherein the remote server determines a second digital reputation score indicative of a second effect of the alternative item on the digital reputation of the user;
receiving the second digital reputation score indicative of the second effect of the alternative item on the digital reputation of the user; and
displaying, on the portable electronic device, the first digital reputation score and the second digital reputation score.