CPC G06Q 30/0623 (2013.01) [G06Q 30/0226 (2013.01); H04W 4/02 (2013.01)] | 23 Claims |
1. A system for content selection via a computer network that manages power consumption, comprising:
a data processing system comprising one or more processors and memory to:
receive from a computing device, a plurality of pings comprising an indication of a location of the computing device at a retail location and a beacon identifier corresponding to a beacon at the retail location;
access a data structure storing, in a memory element, attribute data associated with the beacon identifier, the attribute data comprising keywords about a product item proximate to the beacon at the retail location;
associate the attribute data with a signal comprising a unique identifier associated with the retail location having the beacon, the signal being different than the attribute data;
associate a unique identifier of the computing device with the attribute data and the associated signal;
select a content item comprising audio for presentation via the computing device based on at least one term in the attribute data associated with the unique identifier of the computing device;
transmit the content item to the computing device to cause the computing device to present the content item via an interface of the computing device;
detect, responsive to feedback comprising a voice command detected by the computing device, an interaction with the content item comprising the audio; and
provide an indication to remove, based on the interaction associated with an interaction rate greater than a threshold, from the attribute data, a second term different from the at least one term and not used to select the content item when the interaction rate is greater than the threshold to adjust a performance of the content selection process based on the feedback comprising the voice command.
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