US 11,676,190 B2
Selecting online content using offline data
William Setchell, Mendota, IL (US)
Assigned to GOOGLE LLC, Mountain View, CA (US)
Filed by Google LLC, Mountain View, CA (US)
Filed on Jul. 7, 2021, as Appl. No. 17/369,411.
Application 17/369,411 is a continuation of application No. 15/786,583, filed on Oct. 17, 2017, granted, now 11,062,368.
Application 15/786,583 is a continuation of application No. 14/219,730, filed on Mar. 19, 2014, abandoned.
Prior Publication US 2021/0334872 A1, Oct. 28, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0601 (2023.01); G06Q 30/0226 (2023.01); H04W 4/02 (2018.01)
CPC G06Q 30/0623 (2013.01) [G06Q 30/0226 (2013.01); H04W 4/02 (2013.01)] 23 Claims
OG exemplary drawing
 
1. A system for content selection via a computer network that manages power consumption, comprising:
a data processing system comprising one or more processors and memory to:
receive from a computing device, a plurality of pings comprising an indication of a location of the computing device at a retail location and a beacon identifier corresponding to a beacon at the retail location;
access a data structure storing, in a memory element, attribute data associated with the beacon identifier, the attribute data comprising keywords about a product item proximate to the beacon at the retail location;
associate the attribute data with a signal comprising a unique identifier associated with the retail location having the beacon, the signal being different than the attribute data;
associate a unique identifier of the computing device with the attribute data and the associated signal;
select a content item comprising audio for presentation via the computing device based on at least one term in the attribute data associated with the unique identifier of the computing device;
transmit the content item to the computing device to cause the computing device to present the content item via an interface of the computing device;
detect, responsive to feedback comprising a voice command detected by the computing device, an interaction with the content item comprising the audio; and
provide an indication to remove, based on the interaction associated with an interaction rate greater than a threshold, from the attribute data, a second term different from the at least one term and not used to select the content item when the interaction rate is greater than the threshold to adjust a performance of the content selection process based on the feedback comprising the voice command.