US 11,676,179 B2
Personalization of advertisement selection using data generated by IoT devices
Swaminathan Balasubramanian, Troy, MI (US); Mamnoon Jamil, Voorhees, NJ (US); Jian Wu, Mansfield, TX (US); Radha Mohan De, Howrah (IN); and Cheranellore Vasudevan, Bastrop, TX (US)
Assigned to INTERNATIONAL BUSINESS MACHINES CORPORATION, Armonk, NY (US)
Filed by INTERNATIONAL BUSINESS MACHINES CORPORATION, Armonk, NY (US)
Filed on Dec. 14, 2020, as Appl. No. 17/121,536.
Prior Publication US 2022/0188871 A1, Jun. 16, 2022
Int. Cl. G06Q 30/0251 (2023.01); G06Q 30/0241 (2023.01); G16Y 10/75 (2020.01); G05B 15/02 (2006.01); G06Q 50/00 (2012.01)
CPC G06Q 30/0269 (2013.01) [G05B 15/02 (2013.01); G06Q 30/0277 (2013.01); G06Q 50/01 (2013.01); G16Y 10/75 (2020.01)] 15 Claims
OG exemplary drawing
 
1. A method, comprising:
receiving, by a first data processing system, first data generated by at least one Internet of Things device;
responsive to the receiving the first data generated by the at least one Internet of Things device, the first data processing system determining at least a first user, or a client device used by the first user, to which the first data corresponds;
identifying that the first data indicates an issue with a system by the first data processing system automatically analyzing, in real time, the first data;
responsive to the identifying that the first data indicates the issue with the system, the first data processing system automatically communicating, in real time, to a second data processing system at least a first query requesting second data relevant to the system, and the first data processing system receiving the second data from the second data processing system, the second data indicating at least a third data processing system for an advertiser for at least one product or service relevant to the issue with the system;
responsive to the receiving the second data indicating the at least the third data processing system for the advertiser for the at least one product or service relevant to the issue with the system, the first data processing system automatically communicating, in real time, to the third data processing system at least a second query indicating the product or service relevant to the issue with the system, and the first data processing system receiving from the third data processing system third data indicating at least one advertisement corresponding to the system;
responsive to the receiving the third data indicating the at least one advertisement corresponding to the system, the first data processing system automatically communicating, in real time, to the client device associated with the Internet of Things device at least one link for downloading the at least one advertisement corresponding to the system, wherein the client device downloads the at least one advertisement corresponding to the system using the at least one link and presents the at least one advertisement to the first user; and
automatically communicating, by the first data processing system in real time, fourth data to the client device, the fourth data indicating at least one social content comprising video showing how to repair the system to overcome the issue with the system, wherein the at least one social content comprising the video showing how to repair the system to overcome the issue with the system is posted to a social networking service by a second user with whom the first user is socially connected in the social networking service, wherein the client device presents to the first user the video showing how to repair the system to overcome the issue.