US 11,676,173 B1
Webpage zone exposure rate optimization
Antoine Guo, Paris (FR); Stephen Lemaistre, Paris (FR); and Sylvain Cousquer, Paris (FR)
Assigned to Content Square SAS, Paris (FR)
Filed by Content Square SAS, Paris (FR)
Filed on Apr. 27, 2022, as Appl. No. 17/730,708.
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0241 (2023.01); G06F 9/451 (2018.01); G06F 16/957 (2019.01)
CPC G06Q 30/0244 (2013.01) [G06F 9/451 (2018.02); G06F 16/9577 (2019.01); G06Q 30/0277 (2013.01)] 14 Claims
OG exemplary drawing
 
1. A computer-implemented method comprising:
receiving, by one or more processors, a request from a client device for a value of an exposure rate of a zone within a webpage, the request comprising at least one search parameter and information about a viewport of the webpage presented in the client device, the viewport being a visible part of the webpage on a display, a visibility line of the zone being a horizontal line within the zone that determines when the zone is considered viewed by a member accessing the webpage, a visibility height for the zone being a distance in pixels from a top of the webpage to the visibility line;
checking, by the one or more processors, to determine if the exposure rate has been previously calculated for the zone within the webpage for the at least one search parameter;
when the exposure rate for the zone within the webpage has not been previously calculated:
calculating, by the one or more processors, the visibility height of the zone based on the viewport; and
storing the visibility height for the zone in a memory;
when the exposure rate has been calculated, retrieving, by the one or more processors, the visibility height for the zone from the memory;
analyzing, by the one or more processors, a plurality of recordings of members accessing the webpage to determine when the visibility height of the zone is visible in member devices accessing the webpage;
calculating, by the one or more processors, the exposure rate of the zone based on the determination of visibility of the zone for the plurality of recordings, the exposure rate being a number of views of the webpage that expose a visibility height of the zone for a predefined amount of time divided by a total number of views of the webpage; and
causing presentation of the exposure rate on a user interface (UI).