US 11,676,162 B2
Apparatus and method for enhanced message targeting
Rajesh Girish Parekh, San Jose, CA (US); Raju Balakrishnan, Sunnyvale, CA (US); Guoxian Zhang, Fremont, CA (US); and Prashant Gaurav, Mountain View, CA (US)
Assigned to Groupon, Inc., Chicago, IL (US)
Filed by Groupon, Inc., Chicago, IL (US)
Filed on Mar. 29, 2021, as Appl. No. 17/215,968.
Application 17/215,968 is a continuation of application No. 16/552,531, filed on Aug. 27, 2019, granted, now 10,990,987.
Application 16/552,531 is a continuation of application No. 15/083,422, filed on Mar. 29, 2016, granted, now 10,438,216, issued on Oct. 8, 2019.
Claims priority of provisional application 62/140,025, filed on Mar. 30, 2015.
Claims priority of provisional application 62/140,030, filed on Mar. 30, 2015.
Prior Publication US 2021/0319459 A1, Oct. 14, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0201 (2023.01); G06Q 30/0211 (2023.01); G06N 20/00 (2019.01)
CPC G06Q 30/0201 (2013.01) [G06N 20/00 (2019.01); G06Q 30/0211 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An apparatus comprising at least one processor and at least one memory having computer-coded instructions stored thereon that, in execution with the at least one processor, configures the apparatus to:
train a statistical model using historical data retrieved from at least one database of a service, wherein the historical data comprises information regarding at least one transaction associated with each identifier entity of a plurality of identifier entities, and wherein each identifier entity is associated with one or more consumer devices used by a user to access the service, and wherein the historical data comprises a number of interactions associated with the identifier entity within at least one time period;
estimate a first incremental booking value associated with a first promotion for the consumer using the statistical model, wherein to estimate the first incremental booking value the apparatus is at least configured to use the statistical model to:
estimate a first expected booking value associated with at least a consumer for a first promotion, the first expected booking value based at least in part on first input information comprising a first indicator representing the consumer having access to the first promotion;
estimate a second expected booking value associated with at least the consumer for the first promotion, the second expected booking value based at least in part on second input information comprising a second indicator representing the consumer not having access to the first promotion;
calculate the first incremental booking value associated with the first promotion for the consumer based at least in part on the first expected booking value and the second expected booking value; and
select, using the statistical model, the consumer to receive a generated impression of the first promotion based at least in part on the first incremental booking value associated with the first promotion for the consumer.