CPC G06F 16/7867 (2019.01) [G06F 16/437 (2019.01); G06F 16/48 (2019.01); G06F 16/487 (2019.01); G06F 16/957 (2019.01); G06F 21/10 (2013.01); G06Q 10/10 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0261 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0277 (2013.01); H04H 20/26 (2013.01); H04H 60/91 (2013.01); H04L 45/308 (2013.01); H04L 65/611 (2022.05); H04L 65/612 (2022.05); H04L 65/762 (2022.05); H04L 65/765 (2022.05); H04L 65/80 (2013.01); H04L 67/10 (2013.01); H04L 67/30 (2013.01); H04L 67/306 (2013.01); H04M 15/41 (2013.01); H04M 15/44 (2013.01); H04M 15/53 (2013.01); H04N 21/2387 (2013.01); H04N 21/23424 (2013.01); H04N 21/262 (2013.01); H04N 21/41407 (2013.01); H04N 21/6112 (2013.01); H04N 21/6125 (2013.01); H04N 21/6131 (2013.01); H04N 21/6408 (2013.01); H04N 21/6587 (2013.01); H04N 21/812 (2013.01); H04W 4/025 (2013.01); H04W 4/029 (2018.02); H04W 4/06 (2013.01); H04W 4/18 (2013.01); H04W 88/06 (2013.01); G06F 2221/0704 (2013.01); H04L 12/1485 (2013.01); H04L 65/1059 (2013.01); H04M 15/61 (2013.01); H04W 4/24 (2013.01)] | 20 Claims |
1. A device, comprising:
a processing system including a processor; and
a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising:
pausing delivery of video content to a first mobile device over a first wireless network, responsive to a communication interruption between the device and the first mobile device and without a user of the first mobile device taking any action;
determining that a first advertisement had been presented in a portion of the video content at the first mobile device before the pausing and that a duration of time since the pausing and after presentation of the first advertisement exceeds a predetermined duration of play time between advertisements;
responsive to the determining:
delivering a second advertisement to a second mobile device over a second wireless network, the second advertisement selected according to creative content provider preferences and advertisement placement demand associated with the creative content; and
resuming delivery of the video content to the second mobile device over the second wireless network, the second advertisement being presented at the second mobile device prior to the video content being resumed at the second mobile device.
|