CPC H04N 21/812 (2013.01) [H04N 21/2407 (2013.01)] | 20 Claims |
1. An apparatus to perform under-addressable advertisement measurement, the apparatus comprising:
a pre-processor to:
access return-path tuning data from a first plurality of set-top boxes associated with a plurality of monitored sites; and
exclude ones of the first plurality of set-top boxes determined to be out of compliance based on the return-path tuning data to yield a second plurality of set-top boxes associated with a subset of the monitored sites;
an advertisement duration accumulator to determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site of the subset of the monitored sites, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) first return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site;
an advertisement factor calculator to determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration; and
an advertisement ratings reporter to adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.
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