US 11,671,679 B2
Under-addressable advertisement measurement
Gangadhar Jakkula, Tampa, FL (US); Jean Guerrettaz, Chicago, IL (US); John Charles Coughlin, Oldsmar, FL (US); Paul Chimenti, Tampa, FL (US); Jiji Sadasivakurup, Oldsmar, FL (US); Kimberly I. Gilberti, Oldsmar, FL (US); Samantha M. Mowrer, San Francisco, CA (US); Narasimha Reddy Goli, Tampa, FL (US); and Molly Poppie, Arlington Heights, IL (US)
Assigned to THE NIELSEN COMPANY (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Mar. 12, 2021, as Appl. No. 17/200,420.
Application 17/200,420 is a continuation of application No. PCT/US2020/066689, filed on Dec. 22, 2020.
Claims priority of provisional application 62/953,032, filed on Dec. 23, 2019.
Prior Publication US 2021/0204037 A1, Jul. 1, 2021
Int. Cl. H04N 21/81 (2011.01); H04N 21/24 (2011.01)
CPC H04N 21/812 (2013.01) [H04N 21/2407 (2013.01)] 20 Claims
OG exemplary drawing
 
1. An apparatus to perform under-addressable advertisement measurement, the apparatus comprising:
a pre-processor to:
access return-path tuning data from a first plurality of set-top boxes associated with a plurality of monitored sites; and
exclude ones of the first plurality of set-top boxes determined to be out of compliance based on the return-path tuning data to yield a second plurality of set-top boxes associated with a subset of the monitored sites;
an advertisement duration accumulator to determine a tuned under-addressable advertisement duration and a total tuned advertisement duration for a first television broadcast at a first monitored site of the subset of the monitored sites, the tuned under-addressable advertisement duration and the total tuned advertisement duration determined based on (i) first return-path tuning data associated with the first monitored site, (ii) linear advertisement log data associated with a broadcast area including the first monitored site, and (iii) addressable advertisement log data associated with the first monitored site;
an advertisement factor calculator to determine an under-addressable advertisement factor for the first television broadcast based on the tuned under-addressable advertisement duration and the total tuned advertisement duration; and
an advertisement ratings reporter to adjust an input advertisement rating for the first television broadcast based on the under-addressable advertisement factor to determine an under-addressable advertisement rating for the first television broadcast.