US 11,671,660 B2
Clustering television programs based on viewing behavior
Jingsong Cui, Pennington, NJ (US); Scott John Sereday, Rochelle Park, NJ (US); and Xiaoting Liang, Hoboken, NJ (US)
Assigned to THE NIELSEN COMPANY (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Jun. 28, 2021, as Appl. No. 17/360,822.
Application 17/360,822 is a continuation of application No. 16/555,871, filed on Aug. 29, 2019, granted, now 11,051,070.
Application 16/555,871 is a continuation of application No. 15/799,636, filed on Oct. 31, 2017, granted, now 10,405,040, issued on Sep. 3, 2019.
Claims priority of provisional application 62/424,201, filed on Nov. 18, 2016.
Prior Publication US 2021/0329336 A1, Oct. 21, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/442 (2011.01); H04N 21/258 (2011.01); G06Q 30/00 (2023.01)
CPC H04N 21/44222 (2013.01) [G06Q 30/00 (2013.01); H04N 21/25891 (2013.01); H04N 21/44204 (2013.01)] 18 Claims
OG exemplary drawing
 
8. An apparatus comprising:
means for adjusting person-level program viewing data to determine adjusted person-level program viewing data, the means for adjusting to:
access respective person-level program viewing data that is to represent lengths of time respective people in an audience have tuned to respective ones of a plurality of television programs to be clustered; and
determine the adjusted person-level program viewing data for respective ones of the people having tuned to respective ones of the television programs, first person-level program viewing data for a first one of the people having tuned to a first one of the programs to be adjusted based on a first ratio that is to characterize a relationship between (i) a first program rating associated with the first one of the people having tuned to the first one of the programs and (ii) a first network rating associated with the first one of the people having tuned to a first network associated with the first one of the programs, the first ratio based on division of a numerator value by a denominator value, the numerator value based on a difference between the first program rating and the first network rating, the denominator value based on the first network rating and a total duration of the first one of the programs; and
means for clustering the ones of the plurality of television programs into clusters based on distances between pairs of the television programs, the distances based on the adjusted person-level program viewing data.