CPC H04L 51/10 (2013.01) [H04L 51/02 (2013.01); G06F 3/0482 (2013.01)] | 26 Claims |
1. A system, comprising:
a processing device; and
a memory device in communication with the processing device, the memory device storing instructions that when executed by the processing device result in:
receiving a widget insertion request associated with an email message;
generating a widget suggestion for customizing one or more options of the widget, wherein the widget suggestion is based on a role defined in a profile of a user editing the email message and/or a role defined in a profile of the recipient;
outputting the widget suggestion to a user interface configured to edit the email message;
customizing the one or more options of the widget based on the one or more user selections;
inserting the widget into a body of the email message, the widget providing one or more interactive services to a recipient of the email message based on the one or more options, wherein the widget triggers one or more subsequent interactions between a recipient system and an application or service through a network and passes data from the widget to the application or service absent direct input of the data by the recipient into the application or service; and
sending the email message with the widget to the recipient to allow the recipient to interact with the widget upon receiving the email message.
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