CPC G06Q 30/0242 (2013.01) [H04L 67/02 (2013.01); H04L 67/535 (2022.05); G06F 16/285 (2019.01)] | 20 Claims |
1. A system comprising:
one or more processors; and
one or more non-transitory computer-readable media storing computing instructions that, when executed by the one or more processors, perform:
tracking impression response data in response to online impressions of content elements displayed to users of a website, wherein the impression response data comprises (i) first responses by the users in one or more physical stores in response to the online impressions, and (ii) second responses by the users in the website in response to the online impressions;
receiving a request from a user of the users to display a webpage of the website; and
generating the webpage to comprise a content element selected from among the content elements based on a classification of the user and the impression response data for the content elements.
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