US 11,669,857 B2
Automatic resolution of the explore-exploit decision in omnichannel settings
Abhimanyu Mitra, San Jose, CA (US); Sinduja Subramaniam, San Jose, CA (US); Evren Korpeoglu, Sunnyvale, CA (US); and Kannan Achan, Saratoga, CA (US)
Assigned to WALMART APOLLO, LLC, Bentonville, AR (US)
Filed by Walmart Apollo, LLC, Bentonville, AR (US)
Filed on Jun. 21, 2021, as Appl. No. 17/353,145.
Application 17/353,145 is a continuation of application No. 15/884,173, filed on Jan. 30, 2018, granted, now 11,042,895.
Prior Publication US 2021/0312492 A1, Oct. 7, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0242 (2023.01); H04L 67/02 (2022.01); H04L 67/50 (2022.01); G06F 16/28 (2019.01)
CPC G06Q 30/0242 (2013.01) [H04L 67/02 (2013.01); H04L 67/535 (2022.05); G06F 16/285 (2019.01)] 20 Claims
OG exemplary drawing
 
1. A system comprising:
one or more processors; and
one or more non-transitory computer-readable media storing computing instructions that, when executed by the one or more processors, perform:
tracking impression response data in response to online impressions of content elements displayed to users of a website, wherein the impression response data comprises (i) first responses by the users in one or more physical stores in response to the online impressions, and (ii) second responses by the users in the website in response to the online impressions;
receiving a request from a user of the users to display a webpage of the website; and
generating the webpage to comprise a content element selected from among the content elements based on a classification of the user and the impression response data for the content elements.