US 11,669,761 B2
Determining metrics characterizing numbers of unique members of media audiences
Michael Sheppard, Brooklyn, NY (US); Paul Donato, New York, NY (US); and Peter C. Doe, Ridgewood, NJ (US)
Assigned to THE NIELSEN COMPANY (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on Feb. 1, 2021, as Appl. No. 17/164,486.
Application 17/164,486 is a continuation of application No. 15/247,483, filed on Aug. 25, 2016, granted, now 10,909,466.
Prior Publication US 2021/0232959 A1, Jul. 29, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 16/2458 (2019.01); G06N 7/01 (2023.01); H04N 21/442 (2011.01); H04H 60/45 (2008.01); H04H 60/31 (2008.01); H04L 67/02 (2022.01); H04L 67/50 (2022.01)
CPC G06N 7/01 (2023.01) [G06F 16/2462 (2019.01); H04H 60/31 (2013.01); H04H 60/45 (2013.01); H04N 21/44213 (2013.01); H04N 21/44226 (2020.08); H04L 67/02 (2013.01); H04L 67/535 (2022.05)] 20 Claims
OG exemplary drawing
 
1. An apparatus comprising:
memory;
computer readable instructions; and
processor circuitry to execute the computer readable instructions to at least:
estimate parameters of respective sets of first probability distributions for corresponding monitored individuals based on impression data collected responsive to beacon requests from client devices that accessed instances of media, a first one of the sets of the first probability distributions to model likelihoods of exposure by a first one of the monitored individuals to ones of the instances of media during ones of a plurality of component time intervals;
parse a query from a compute device to identify a first one of the instances of media, an aggregate time interval and an audience metric to be returned in response to the query;
combine the parameters of ones of the sets of first probability distributions corresponding to the first one of the instances of media and the ones of the component time intervals included in aggregate time interval to determine a second probability distribution to model exposure of an audience to the first one of the instances of media during the aggregate time interval; and
cause transmission of a response including a value of the audience metric to the compute device in response to the query, the value based on the second probability distribution.