US 11,657,416 B2
Systems and methods for determining segments of online users from correlated datasets
Jeffrey Todd Wilson, Ashburn, VA (US)
Assigned to Yahoo Ad Tech LLC, Dulles (VA)
Filed by Yahoo Ad Tech LLC, Dulles, VA (US)
Filed on Nov. 10, 2020, as Appl. No. 17/94,044.
Application 17/094,044 is a continuation of application No. 14/541,321, filed on Nov. 14, 2014, granted, now 10,867,310.
Prior Publication US 2021/0056573 A1, Feb. 25, 2021
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/02 (2012.01); G06Q 30/0204 (2023.01); G06F 16/22 (2019.01); G06F 16/27 (2019.01); G06F 12/14 (2006.01); G06Q 30/0251 (2023.01)
CPC G06Q 30/0204 (2013.01) [G06F 12/1408 (2013.01); G06F 16/2291 (2019.01); G06F 16/27 (2019.01); G06Q 30/0269 (2013.01); G06Q 30/0251 (2013.01)] 15 Claims
OG exemplary drawing
 
1. A computer-implemented method for determining segments of online users from a correlated dataset and providing de-identified user identifiers, the method including:
receiving, by a processor of a centralized server over a network, a plurality of datasets from a first data owner, the plurality of datasets including user-related data of a plurality of users;
correlating one or more datasets of the received plurality of datasets into a correlated dataset including one or more global user identifiers associated with the user-related data;
receiving a segmentation request from the first data owner for determining a plurality of users that qualify for a segment;
determining which global user identifiers, of the one or more global user identifiers, qualify for the segment based on segment rules of the segmentation request and a score of the segment; and
converting, by a de-identification operation of the processor of the centralized server, the determined one or more global user identifiers to a de-identified set of user identifiers, the de-identification operation including salting and hashing the determined one or more global user identifiers, to prevent the first data owner from i) re-identifying any one of a plurality of users of the determined one or more global user identifiers, and ii) incorporating user-related data of the plurality of users of the determined one or more global identifiers by a second data owner.