US 11,968,185 B2
On-device experimentation
Kirill S. Lebedev, Novato, CA (US); Elise Georis, San Francisco, CA (US); Xiaoxu Wu, Sunnyvale, CA (US); Alex S. Kaufman, San Francisco, CA (US); Jialiang Mao, Arlington, VA (US); and Wanjun Liu, Mishawaka, IN (US)
Assigned to Microsoft Technology Licensing, LLC, Redmond, WA (US)
Filed by Microsoft Technology Licensing, LLC, Redmond, WA (US)
Filed on Feb. 25, 2022, as Appl. No. 17/681,343.
Prior Publication US 2023/0275876 A1, Aug. 31, 2023
Int. Cl. H04L 9/40 (2022.01)
CPC H04L 63/0421 (2013.01) 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving a request to provide digital content for display in a slot of a user interface display screen of a first device;
by a secure execution environment,
(i) anonymizing an identifier received with the request,
(ii) determining that the request is associated with a content distribution test,
(iii) assigning the anonymized identifier to a test group associated with the content distribution test,
(iv) receiving user interface event data generated by the first device in response to the content distribution test, and
(v) attributing the received user interface event data to the test group; and
providing an association of the user interface event data with the test group and the content distribution test to a second device different than the first device without providing the identifier or the anonymized identifier to the second device.