US 11,949,935 B2
Methods and apparatus for network-based monitoring and serving of media to in-vehicle occupants
Edward Murphy, North Stonington, CT (US); Kelly Dixon, Sykesville, MD (US); Jennifer Carton, Ellicott City, MD (US); and Francis C. Fasinski, III, Columbia, MD (US)
Assigned to The Nielsen Company (US), LLC, New York, NY (US)
Filed by The Nielsen Company (US), LLC, New York, NY (US)
Filed on May 28, 2020, as Appl. No. 16/886,487.
Claims priority of provisional application 62/965,036, filed on Jan. 23, 2020.
Prior Publication US 2021/0235141 A1, Jul. 29, 2021
Int. Cl. H04N 21/258 (2011.01); G06N 3/04 (2023.01); H04W 4/44 (2018.01)
CPC H04N 21/25883 (2013.01) [G06N 3/04 (2013.01); H04N 21/25891 (2013.01); H04W 4/44 (2018.02)] 40 Claims
OG exemplary drawing
 
1. An apparatus comprising:
a comparator to link media exposure data corresponding to a panelist to first telemetry data collected by a first vehicle corresponding to the panelist to create linked panelist-telemetry data; and
a neural network trainer to train a neural network to estimate vehicle occupant demographics based on second telemetry data collected by a second vehicle, the neural network trainer to train the neural network using a first subgroup of the linked panelist-telemetry data.