US 11,948,244 B2
Augmented reality enabled dynamic product presentation
Russ Maschmeyer, Berkeley, CA (US); Adam Debreczeni, Bozeman, MT (US); Eric Andrew Florenzano, San Francisco, CA (US); Brennan Letkeman, Calgary (CA); Sarah Hurtgen, Atlanta, GA (US); and James Harold Hall, Jr., Atlanta, GA (US)
Assigned to SHOPIFY INC., Ottawa (CA)
Filed by Shopify Inc., Ottawa (CA)
Filed on Feb. 11, 2022, as Appl. No. 17/670,203.
Prior Publication US 2023/0260203 A1, Aug. 17, 2023
Int. Cl. G06T 15/20 (2011.01); G06Q 30/0601 (2023.01); G06T 19/00 (2011.01); G06T 19/20 (2011.01); G06V 20/20 (2022.01)
CPC G06T 15/205 (2013.01) [G06Q 30/0643 (2013.01); G06T 19/006 (2013.01); G06T 19/20 (2013.01); G06V 20/20 (2022.01); G06T 2219/2021 (2013.01); G06T 2219/2024 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
providing, by a processor, a three-dimensional virtual reality representation of a product on a virtual object in a virtual environment for display by a customer device when a camera feed of the customer device does not include a surface having a dimensionality suitable for the product; and
responsive to the processor identifying a second surface in the camera feed of the customer device having the dimensionality suitable for the product, generating, by the processor, an augmented media containing an augmented reality representation of a three-dimensional model for the product on the second surface for display by the customer device.