US 11,943,511 B2
Systems and methods for selectively providing supplemental content during presentation of media asset
Vikram Makam Gupta, Karnataka (IN); and Vishwas Sharadanagar Panchaksharaiah, Tiptur (IN)
Assigned to Rovi Guides, Inc., San Jose, CA (US)
Filed by Rovi Guides, Inc., San Jose, CA (US)
Filed on Aug. 24, 2021, as Appl. No. 17/410,177.
Prior Publication US 2023/0065762 A1, Mar. 2, 2023
Int. Cl. H04N 21/472 (2011.01); G06F 16/48 (2019.01); G06F 16/483 (2019.01); G06Q 30/0201 (2023.01); G06V 20/40 (2022.01); H04N 21/439 (2011.01); H04N 21/44 (2011.01); H04N 21/45 (2011.01); H04N 21/4722 (2011.01); H04N 21/84 (2011.01); H04N 21/845 (2011.01)
CPC H04N 21/4722 (2013.01) [G06F 16/483 (2019.01); G06F 16/489 (2019.01); G06Q 30/0201 (2013.01); G06V 20/41 (2022.01); H04N 21/4394 (2013.01); H04N 21/44008 (2013.01); H04N 21/4532 (2013.01); H04N 21/84 (2013.01); H04N 21/8456 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
determining a time of a particular scene of a media asset currently being played, wherein the media asset comprises a plurality of scenes;
identifying metadata of the media asset corresponding to the time of the particular scene;
identifying supplemental content relevant to the metadata of the particular scene;
determining whether the particular scene comprises a climax of the media asset based on the metadata of the particular scene;
in response to determining that the particular scene is the climax of the media asset:
(i) delaying generating for display the identified supplemental content relevant to the metadata of the particular scene while the particular scene is currently being played;
(ii) determining that the particular scene of the plurality of scenes of the media asset has concluded; and
(iii) in response to determining that the particular scene of the plurality of scenes of the media asset has concluded, generating for display the identified supplemental content relevant to the metadata of the particular scene.