US 11,943,507 B2
Masking brands and businesses in content
Vishwas Sharadanagar Panchaksharaiah, Karnataka (IN); Vikram Makam Gupta, Karnataka (IN); and Reda Harb, Bellevue, WA (US)
Assigned to Rovi Guides, Inc., San Jose, CA (US)
Filed by Rovi Guides, Inc., San Jose, CA (US)
Filed on Jan. 12, 2022, as Appl. No. 17/574,110.
Prior Publication US 2023/0224542 A1, Jul. 13, 2023
Int. Cl. H04N 21/454 (2011.01); H04N 21/44 (2011.01); H04N 21/4402 (2011.01)
CPC H04N 21/4542 (2013.01) [H04N 21/44008 (2013.01); H04N 21/4402 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method comprising:
receiving a request to display media content;
determining the media content comprises at least one frame, wherein the at least one frame comprises objectionable subject matter;
in response to determining the at least one frame comprises objectionable subject matter, determining whether an entity identifier is visible in the at least one frame;
in response to determining that the entity identifier is visible in the at least one frame, determining whether a length of time that the entity identifier is visible exceeds a predetermined threshold amount of time;
in response to determining that the visibility of the entity identifier in the at least one frame exceeds the threshold amount of time, determining a first context of the objectionable subject matter and a second context of the entity identifier;
comparing the first context to the second context;
determining, based on the comparing, that a masking action is required for the entity identifier; and
performing the masking action on the at least one frame such that the entity identifier is affected by the masking action while the media content is displayed.