US 11,943,503 B2
Methods, systems, and media for generating a media quality score associated with the presentation of a content item
Anthony Sabelli, Darien, CT (US); Amy Shriber, New York, NY (US); Sergei Izrailev, New York, NY (US); Mandeep Singh Badwal, New York, NY (US); Ana Calabrese, New York, NY (US); Mattia Fumagalli, Brooklyn, NY (US); Masroor Naved, Aldie, VA (US); Bradley O. Timmers, Glen Ridge, NJ (US); Kiril Tsemekhman, Long Island City, NY (US); and Stefano Vegnaduzzo, Ann Arbor, MI (US)
Assigned to Integral Ad Science, Inc, New York, NY (US)
Filed by Integral Ad Science, Inc., New York, NY (US)
Filed on Oct. 18, 2021, as Appl. No. 17/504,047.
Application 17/504,047 is a continuation of application No. 16/888,132, filed on May 29, 2020, granted, now 11,153,644.
Application 16/888,132 is a continuation of application No. 15/981,427, filed on May 16, 2018, granted, now 10,674,206, issued on Jun. 2, 2020.
Claims priority of provisional application 62/507,045, filed on May 16, 2017.
Prior Publication US 2022/0038772 A1, Feb. 3, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. H04N 21/44 (2011.01); G06Q 30/0241 (2023.01); G06Q 30/0242 (2023.01); H04N 21/442 (2011.01); H04N 21/81 (2011.01)
CPC H04N 21/44204 (2013.01) [G06Q 30/0241 (2013.01); G06Q 30/0242 (2013.01); H04N 21/812 (2013.01); H04N 21/8173 (2013.01); G06Q 30/0246 (2013.01)] 22 Claims
OG exemplary drawing
 
1. A method for evaluating multiple qualities of a presented content item, the method comprising:
associating, using a hardware processor, each measurement of a subset of a plurality of measurements from a plurality of measurement streams with a particular time position of the presentation of a content item, wherein groups of measurements are associated with respective time positions of the presentation of the content item;
in response to associating each measurement of the subset of the plurality of measurements with the particular time position of the presentation of the content item, determining, using the hardware processor, that a measurement from the plurality of measurements is not associated with the particular time position;
assigning, using the hardware processor, a missing measurement to the measurement that was not associated with the particular time position based on previous measurements from a corresponding measurement stream, wherein the missing measurement is included in a first group of measurements of the groups of measurements associated with the respective time positions;
multiplicatively combining, using the hardware processor, for each time position of the presentation of the content item associated with a respective group of measurements in the groups of measurements, each measurement in the respective group of measurements to generate combined scores at the respective time positions; and
generating, using the hardware processor, a media quality score based on the combined scores at respective time positions for the presentation of the content item.