CPC G06Q 30/0631 (2013.01) [G06Q 30/06 (2013.01); G06Q 30/0641 (2013.01); H04L 63/08 (2013.01)] | 20 Claims |
1. An electronic marketplace comprising:
a first server comprising at least a first data store and at least a first computer processor, wherein the first data store has at least a first set of data regarding a plurality of customer accounts at the electronic marketplace and at least a first set of instructions stored thereon, and
wherein the first set of instructions, when executed by at least the first computer processor, cause the electronic marketplace to at least:
receive, over a network, an authorization to access at least a first social network account of a first customer, wherein the authorization is received from at least one computer device associated with the first customer;
access, over the network, a second server associated with a social network based at least in part on the authorization, wherein the second server comprises at least a second data store and a second computer processor, wherein the second data store has at least a second set of data regarding a plurality of social network accounts at the social network, and wherein the first social network account of the first customer is one of the plurality of social network accounts;
extract, over the network, data regarding at least a first social network posting associated with the first social network account from the second server, wherein the data regarding the first social network posting comprises at least a first image;
derive a color palette based at least in part on the first image, wherein the color palette comprises a plurality of regions, and wherein individual ones of the plurality of regions in the color palette have representative colors;
select a first product based at least in part on at least one of:
a search for products previously conducted by or on behalf of the first customer account; or
a second product previously purchased by or on behalf of the first customer account; and
transmit, over the network, code for causing a display of information regarding the first product consistent in accordance with the color palette on at least one computer display of the at least one computer device.
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