US 11,941,666 B2
System and method for automatic matching search advertisement based on product preliminary class
Bowoo Choi, Seongnam-si (KR); Ji Hyun Sung, Seongnam-si (KR); and Kirin Choi, Seongnam-si (KR)
Assigned to NHN CORPORATION, Gyeonggi-Do (KR)
Filed by NHN Corporation, Seongnam-si (KR)
Filed on Dec. 4, 2021, as Appl. No. 17/542,396.
Claims priority of application No. 10-2020-0171143 (KR), filed on Dec. 9, 2020.
Prior Publication US 2022/0180404 A1, Jun. 9, 2022
Int. Cl. G06Q 30/0273 (2023.01); G06F 16/953 (2019.01); G06Q 30/0241 (2023.01)
CPC G06Q 30/0275 (2013.01) [G06F 16/953 (2019.01); G06Q 30/0277 (2013.01)] 18 Claims
OG exemplary drawing
 
1. A system for automatic matching search advertisement based on a product, the system comprising:
an advertising server configured to be accessible by at least one affiliate server and provide the affiliate server with a product-based automatic matching advertising interface, wherein the product-based automatic matching advertising interface is configured to display pieces of product advertising information stored in a database of the advertising server and receive an advertising bidding price of a selected advertising product corresponding to one of the pieces of the product advertising information;
a text analysis apparatus configured to generate and output one or more product attribute values corresponding to one or more selected pieces of the product advertising information by analyzing text information corresponding to the one or more selected pieces of the product advertising information selected by the affiliate server while operating in conjunction with the advertising server;
at least one user terminal having a product search application provided by the advertising server, the at least one user terminal connected to the advertising server over a network and configured to transmit to advertising server a search keyword or a search image inputted through the product search application of the user terminal,
wherein the advertising server is further configured to, if the search keyword or the search image transmitted from the user terminal is matched with the one or more product attribute values corresponding to the product advertising information selected by the affiliated server, provide the user terminal with the product advertising information selected by the affiliated server, and
wherein the text analysis apparatus is further configured to:
receive, as metadata, text information corresponding to an image of the one or more selected pieces of the product advertising information;
generate and output the one or more product attribute values corresponding to the one or more selected pieces of the product advertising information by analyzing the metadata by machine learning algorithm execution;
analyze, in a morpheme unit, the text information inputted as the metadata in a form of a sentence or a combination of a plurality of words;
extract, from a plurality of morphemes, pieces of feature information of a product corresponding to a corresponding product image by analyzing the plurality of morphemes; and
generate product attribute values corresponding to products by comparing the pieces of feature information of the products with product attribute values previously set and stored in the second database and converting the pieces of feature information into product attribute values matched with the feature information.