US 11,941,662 B2
Dynamic generation and organization of digital circulars
Adam Zimmerman, Solon, OH (US)
Assigned to Design House, Inc., Solon, OH (US)
Filed by Design House, Inc., Solon, OH (US)
Filed on Feb. 27, 2023, as Appl. No. 18/114,325.
Application 18/114,325 is a continuation of application No. 18/152,859, filed on Jan. 11, 2023.
Claims priority of provisional application 63/301,278, filed on Jan. 20, 2022.
Claims priority of provisional application 63/266,709, filed on Jan. 12, 2022.
Prior Publication US 2023/0222545 A1, Jul. 13, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/0251 (2023.01); G06F 3/0482 (2013.01); G06F 3/14 (2006.01); G06Q 30/0241 (2023.01)
CPC G06Q 30/0255 (2013.01) [G06F 3/0482 (2013.01); G06F 3/14 (2013.01); G06Q 30/0257 (2013.01); G06Q 30/0276 (2013.01); G06Q 30/0277 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A dynamic digital advertising content communications device for displaying a digital circular to a user based on spatial positioning and dynamic content dynamically selected to visually organize and display a plurality of circular content items included in the digital circular, comprising:
at least one processor; and
a memory coupled with the at least one processor, the memory including instructions that when executed by the at least one processor causes the at least one processor to:
receive from the user a selection of a digital circular location, wherein the digital circular location is associated with a retail location that the user requests to view the digital circular based on a current time frame that the user executes the selection of the digital circular location,
continuously stream item card parameters to a server as the item card parameters continuously fluctuate as generated by a digital circular generation system;
automatically receive item card parameters that are updated as the item card parameters are continuously trained on by a neural network based on machine learning as the neural network continuously updates the item card parameters based on item card parameters generated from the user engaging past item cards positioned at past digital circular locations in past digital circulars;
request the digital circular based on the digital circular location that includes a plurality of item cards created that are customized to the digital circular location and a current time of the selected digital circular location from the digital circular generation system based on item card parameters, wherein the item card parameters are indicative to a presentation of each item card as displayed in the digital circular and are customized to a retailer priority of a digital circular retailer associated with the digital circular location to advertise to the user and to a purchase priority of the user to purchase retail items from the digital circular retailer,
receive the digital circular that includes the item cards from the digital circular generation system that are spatially positioned into a corresponding item card partition of a digital circular grid for the digital circular,
dynamically format each item card in an item card position and an item card size associated with each item card partition to prioritize the display of each item card in the digital circular based on the item card parameters to display in real-time, wherein each item card is dynamically formatted with item card content in real-time that is a current state of the item card parameters that are generated from selections by the user of different item cards in the digital circular as captured and streamed to the server to dynamically display each item card with the item card content as spatially positioned in the digital circular grid to prioritize the display of the item card content based on a current state of the item card parameters,
continuously stream the item card parameters as the item card parameters continuously fluctuate depending on the selections by the user of different item cards as the item card parameters are accumulated by the server,
dynamically adjust the digital circular grid to display updates to the digital circular grid based on updates to the item card content and integrating the item card parameters as the item card parameters are updated by the neural network as received from the neural network, wherein the spatial position of each item card as displayed by the display is dynamically adjusted as the item card parameters associated with each item card are updated, and
stream the item card parameters as updated from selections by the user of different item cards in the digital circular to the server for the neural network to incorporate into a customized adjustment to continuously update the item card parameters for additional item cards in additional digital circulars.