US 11,928,420 B2
Methods and apparatus for matching media with a job host provider independent of the media format and job host platform
Mark Anthony Agee Serrano, New York, NY (US); Vincent Polidoro, New Paltz, NY (US); and Jonathan Kristopher Allen, Brooklyn, NY (US)
Assigned to iCIMS, Inc., Holmdel, NJ (US)
Filed by iCIMS, Inc., Holmdel, NJ (US)
Filed on Dec. 15, 2021, as Appl. No. 17/552,089.
Prior Publication US 2023/0186016 A1, Jun. 15, 2023
Int. Cl. G06F 40/143 (2020.01); G06F 9/54 (2006.01); G06F 40/166 (2020.01); G06Q 10/105 (2023.01)
CPC G06F 40/166 (2020.01) [G06F 9/543 (2013.01); G06F 40/143 (2020.01); G06Q 10/105 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method, comprising:
inspecting a structure and/or content of a webpage that includes a job posting to identify a keyword associated with the job posting in response to a user loading the webpage;
defining a fingerprint associated with the keyword, the fingerprint including information representative of a matching strategy to match the job posting to a video content;
generating, based at least in part on the fingerprint, an application programming interface (API) call to query an API, the API being associated with a video content provider;
querying the API, based at least in part on the API call, to identify the video content to be added to the webpage; and
in response to receiving the video content, automatically adding the video content at a location on the webpage.