US 11,915,052 B2
Systems and methods for determining target allocation parameters for initiating targeted communications in complex computing networks
Dennis Cheung, Belmont, CA (US); Konstantinos Karampelas, London (GB); Alexander L. Schaefer, Boulder, CO (US); and Oliver J. S. Sourbut, Bath (GB)
Assigned to The Trade Desk, Inc., Ventura, CA (US)
Filed by THE TRADE DESK, INC., Ventura, CA (US)
Filed on Jun. 26, 2023, as Appl. No. 18/214,321.
Application 18/214,321 is a continuation of application No. 17/228,569, filed on Apr. 12, 2021, granted, now 11,687,371.
Application 17/228,569 is a continuation of application No. 16/716,453, filed on Dec. 16, 2019, granted, now 10,977,084, issued on Apr. 13, 2021.
Prior Publication US 2023/0350719 A1, Nov. 2, 2023
This patent is subject to a terminal disclaimer.
Int. Cl. G06F 9/50 (2006.01); G06F 11/30 (2006.01); G06F 9/48 (2006.01)
CPC G06F 9/5027 (2013.01) [G06F 9/4837 (2013.01); G06F 9/5016 (2013.01); G06F 11/3006 (2013.01); G06F 2209/503 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A method for determining one or more target allocation parameters for initiating targeted communications, the method comprising:
establishing a first network communication channel with a first computing device;
receiving, using one or more computing device processors, from the first computing device, on the first network communication channel, a desired allocation for a first period;
establishing a second network communication channel with a second computing device;
receiving, using the one or more computing device processors, from the second computing device, on the second network communication channel, data associated with a first execution event;
determining, using the one or more computing device processors, and based on the data associated with the first execution event, a first available allocation;
generating, using the one or more computing device processors, and based on at least the first available allocation, allocation information for a second period;
establishing a third network communication channel with the second computing device or a third computing device;
receiving, using the one or more computing device processors, from the second computing device or the third computing device, on the second network communication channel or the third network communication channel, data associated with a second execution event;
determining, using the one or more computing device processors, and based on the data associated with the second execution event, a second available allocation, wherein the second available allocation is not used to generate the allocation information for the second period;
determining, using the one or more computing device processors, and based on the allocation information for the second period and the second available allocation, a remaining available allocation; and
determining, using the one or more computing device processors, and based on the remaining available allocation and the desired allocation, one or more target allocation parameters for initiating a targeted communication to a fourth computing device, during at least a portion of a third period,
wherein the data associated with the first execution event or the data associated with the second execution event comprises data associated with one or more of: an execution event, an opportunity to allocate as a part of the execution event, an attempted execution event, and a successful execution event, and
wherein the first execution event or the second execution event comprises one or more of: a data transfer, a data or signal processing operation, a data allocation, a material resource allocation, an energy resource allocation, the targeted communication, a second targeted communication, and a computing resource allocation.