US 11,895,378 B2
Method and system for targeted brand campaigning
Vikramaditya Chandra, Delhi (IN)
Assigned to EDITORJI TECHNOLOGIES PRIVATE LIMITED, New Delhi (IN)
Appl. No. 17/617,740
Filed by EDITORJI TECHNOLOGIES PRIVATE LIMITED, New Delhi (IN)
PCT Filed May 13, 2020, PCT No. PCT/IN2020/050434
§ 371(c)(1), (2) Date Dec. 9, 2021,
PCT Pub. No. WO2020/230164, PCT Pub. Date Nov. 19, 2020.
Claims priority of application No. 201911019252 (IN), filed on May 14, 2019.
Prior Publication US 2022/0248109 A1, Aug. 4, 2022
Int. Cl. H04N 21/858 (2011.01); G06Q 30/0251 (2023.01); G06Q 30/0241 (2023.01); H04N 21/478 (2011.01); H04N 21/81 (2011.01)
CPC H04N 21/8586 (2013.01) [G06Q 30/0269 (2013.01); G06Q 30/0277 (2013.01); H04N 21/47815 (2013.01); H04N 21/812 (2013.01)] 29 Claims
OG exemplary drawing
 
14. A platform for targeted brand campaigning, the platform comprising:
a determination unit configured to determine one or more content hooks based on one or more preferences and behavior of a user while using the platform; and
an execution unit configured to
enable the one or more content hooks with an executable link; and
direct the executable link to an advertisement playlist, the advertisement playlist comprising one or more descriptor videos and influencer videos curated for the user based on one or more parameters.