CPC H04N 21/23439 (2013.01) [H04N 21/23424 (2013.01); H04N 21/8456 (2013.01)] | 20 Claims |
1. A digital television system comprising:
at least one receiver of digital television content with segment timeline signaling, the receiver being programmed with instructions to configure the receiver to:
receive information pertaining to replacement content (RC) which does not include a start time for playing the RC, or which includes the start time in a form that only a broadcast application (app) provided by a digital television broadcaster can read;
just prior to the start time, receive indication of the start time; and
at the start time, play the RC.
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