US 11,893,602 B2
Systems and methods for optimization of data element utilization according to multi-touch attribution
Amir Cory, Palo Alto, CA (US); Katherine Krzoska, Palo Alto, CA (US); Shubo Liu, Belmont, CA (US); and Garrett Badeau, Redwood City, CA (US)
Assigned to ADAP.TV, INC., Dulles, VA (US)
Filed by ADAP.TV, INC., Dulles, VA (US)
Filed on Nov. 29, 2021, as Appl. No. 17/456,780.
Application 17/456,780 is a continuation of application No. 16/953,775, filed on Nov. 20, 2020, granted, now 11,216,840.
Application 16/953,775 is a continuation of application No. 16/227,146, filed on Dec. 20, 2018, granted, now 10,878,447, issued on Dec. 29, 2020.
Application 16/227,146 is a continuation of application No. 14/861,800, filed on Sep. 22, 2015, granted, now 10,204,355, issued on Feb. 12, 2019.
Prior Publication US 2022/0084062 A1, Mar. 17, 2022
This patent is subject to a terminal disclaimer.
Int. Cl. G06Q 30/00 (2023.01); G06Q 30/0242 (2023.01); G06Q 30/0241 (2023.01)
CPC G06Q 30/0244 (2013.01) [G06Q 30/0277 (2013.01)] 20 Claims
OG exemplary drawing
 
1. A computer-implemented method for optimizing distribution of resources for data elements to a user device, the method comprising:
receiving, at one or more computers, a tracking designation of a plurality of electronic event types associated with one or more display key performance indicators;
receiving, at the one or more computers, a designation of a hierarchical prioritization of the one or more key performance indicators;
forecasting, at the one or more computers, a future distribution performance of the one or more key performance indicators;
logging data related to the forecasted future distribution performance;
based on the logging data reaching a statistical significance, optimizing, at the one or more computers, distribution of the one or more data elements by increasing resources to a first data element of the one or more data elements, based on a determination that the first data element is associated with a higher forecasted future distribution performance than another one or more other data elements for distribution; and
transmitting, at the one or more computers, the one or more data elements based on the optimized distribution, to the user device.