CPC H04L 67/10 (2013.01) [G06F 16/337 (2019.01); H04L 67/01 (2022.05); H04L 67/146 (2013.01); H04L 67/306 (2013.01); H04L 67/535 (2022.05)] | 20 Claims |
1. A system for configuring gathering of data indicative of user interactions with a content page, the system comprising:
one or more hardware processors configured to generate one or more user interfaces comprising functionality for a configuration user to:
identify a plurality of data collection tags that are available to associate with a tag container, the plurality of data collection tags comprising instructions that, when executed by a user system, cause the user system to gather the data indicative of the user interactions with the content page and transmit the data indicative of the user interactions via a computer network,
associate one or more of the plurality of data collection tags with the tag container responsive to a selection of the one or more of the plurality of data collection tags by the configuration user,
map data sources in the content page to data sources gathered by the one or more of the plurality of data collection tags to designate the data sources in the content page from which at least some of the data indicative of the user interactions are gathered, and
define conditional logic to be applied to at least some of the data indicative of the user interactions, the conditional logic being configured to transform the at least some of the data indicative of the user interactions to generate attribute data denoting a trait of the user interactions; and
a memory device in communication with the one or more hardware processors, the memory device being configured to store the one or more user interfaces.
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