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1. A gateway server operating as a web service providing a self-serve methodology for establishing a domain name registry over a communications network using machine-to-machine interaction involving the gateway server and a computing device of a registry operator (RO) for the domain name registry, the gateway server comprising: a network interface for communicating with the computing device over the communications network; a processor and associated memory having instructions stored thereon for execution by the processor to communicate with the computing device by: receiving a request from the computing device to establish the domain name registry of a specified type; determining the specified type requires the Internet Corporation for Assigned Names and Numbers (ICANN) approval and receiving access credentials associated with the RO for an RO account with ICANN hosted on a server; using the access credentials to access via the communications network the RO account on the server for contributing to completion of a Registry Agreement with ICANN on behalf of the RO during an application phase of the self-serve methodology; collecting registry technical information for the domain name registry from the computing device; using the access credentials to access via the communications network the RO account on the server for communicating the registry technical information to the server on behalf of the RO during a registry testing phase of the self-serve methodology in order to complete registry services testing for the domain name registry with ICANN; and updating a workflow interface with a completion status of the registry testing phase for subsequent access by the computing device of the RO over the communications network.
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